Overlooked at CES: Femtocells – Marketing Opportunity Missed
By George Thiruva

When I went to CES last week, I went with some colleagues and we went our separate ways. We expected to be able to call/text each other at later times to meet up for lunch and other events. Seems like a simple enough idea. But it was doomed to fail.
You might have heard about AT&T's CES meltdown. Well, it turns out all of my colleagues were using iPhones on AT&T. Apparently, AT&T's cell towers within proximity of the convention center were just overwhelmed. I didn't hear too many complaints from users of other networks.
But at least for those disgruntled AT&T customers, Femtocells could have saved the day ...
Categories: Cell Phone Equipment Tags: 2g, 3g, 4g, cdma, cell phone, cell service, femtocell, gsm
